Allocate Budget Effectively
Are you wasting spend?
Improve efficiency in every area of investment
The amount of digital spend wasted when basing decisions on weeks- or months-old data.
- Nielsen analysis of anonymized client data covering $2.8 billion in media spend from Jan. 1, 2018 - June 30, 2018
Actionable insights at a glance
At Nielsen, we make it easy to reach and engage your best customers wherever they are. With our proprietary data sets, extensive partner ecosystem and panels, you can close critical coverage gaps to ensure performance visibility across the broadest range of channels, platforms and devices. Our Marketing Mix Modeling and Campaign Lift solutions uncover key sales drivers, so you can make smarter strategic investments across all channels. Once allocated, our Multi-Touch Attribution solution delivers performance insights and optimization recommendations as often as daily – so you can respond faster with the most effective creative messages, offers and frequency of marketing tactics for each audience, every day.