Privacy

Website Privacy Notice

Last Revised: September 2019

Nielsen Marketing Effectiveness (“Nielsen,” “we,” or “us”), is committed to protecting your privacy and handling your information in an open and transparent manner. This Privacy Statement explains how we use, share, and protect the information that we gather about you via marketingeffectiveness.nielsen.com and any other website where this Privacy Statement is posted or linked (this “Website”) and when we perform any activities that form part of the operation of this Website and related services (e.g., when we send you marketing-related communications). This Privacy Statement also describes your choices and legal rights in relation to such information. 

Please note that this Privacy Statement applies only to information collected by us through your interaction with this Website and through our performance of activities that form part of the operation of this Website and related services. Other websites, including websites provided by Nielsen’s group of companies and websites that may be accessible from this Website, are governed by their own privacy statements. We encourage you to review the privacy statements on all websites prior to disclosing any information. To learn more about Nielsen’s group of companies, please click here.

If you have any questions about this Privacy Statement or your information, please refer to the “Contact Us” section below for our contact information. 

Collection of Your Information

We collect or otherwise obtain information relating to you in a variety of ways. Such information may include personal information – information that alone or in combination with other information identifies you as an individual, such as your name, email address, phone number, and other information that can be reasonably linked to you as an individual. Additional details about the information that we may gather about you and the manner in which it is collected or obtained can be found below. 

Information collected from or provided by you

When you submit a question or request (e.g., to learn more about us and our products/solutions and services), sign up for an event that we are hosting, download content, or provide us with feedback, we will collect the information that you voluntarily provide, which may include your name, employment details (e.g., your employer and job title), and business contact information (e.g., office address, email address, and/or phone number). 

Additionally, this Website may host various blogs, message boards, forums, or other services (including social media services) that allow you to share information and content with us and others who visit this Website. Any personal information or other information that you voluntarily post or upload can be read, collected, and used by other visitors to this Website, and we have little or no control over how they use such information. You should keep this in mind when sharing any personal information (or other information) on this Website. 

We generally do not seek information that may be considered “special” or “sensitive” personal information (e.g., information relating to an individual’s racial or ethnic origin, political opinions, religious or other similar beliefs, or health or medical conditions) about visitors to this Website. We ask that visitors not share any “special” or “sensitive” personal information with us or post or upload such information to this Website. If you voluntarily provide “special” or “sensitive” personal information for any reason or we are required to collect such information as a result of legal requirements imposed on us, we will, where necessary, obtain your explicit consent and use such information in accordance with this Privacy Statement and applicable law. 

Information collected in connection with your use and our operation of this Website

As is true of most websites, when you visit and browse this Website, we gather certain information automatically, including log usage information (e.g., when you view or click on content) and information from your device and network, including your IP address, browser operating system and version, device identifiers and features, access date(s) and time(s), and referring website address(es). 

Additional details about the information we may collect in connection with your use and our operation of this Website can be found below. 

Cookies and similiar technologies

We may use cookies (i.e., small text files placed on your device for record keeping and other purposes) and similar technologies (e.g., web beacons, pixels, etc.) in order to enable certain features and functionality and collect additional information that helps us to improve this Website and better deliver our services to you. In particular, we may use cookies (both session and persistent cookies) to identify your browser or device, display information more effectively, provide you with tailored content, and gather statistical information about how you use this Website. We may also use such technologies for security purposes and to detect against fraud and other risks in order to protect this Website’s visitors. 

If you do not wish to have information collected from your device by cookies, most browsers allow you to control and decline the use of cookies through the browser settings. Please note, however, that if you decline the use of cookies or limit the ability of this Website to set cookies, some of its features may not work properly. To learn more about our use of cookies, including how to see what cookies have been set and how to manage and delete them, please visit https://www.allaboutcookies.org/

Social media plugins

Certain pages on this Website may include social media content or “plugins,” such as the Facebook “Like” button, the Twitter “Tweet” button, or the LinkedIn “Share” button, which allow you to share information from this Website to your social media account or timeline. When you connect to these services, the relevant third party will collect certain information relating to you (including through the use of cookies and/or similar technologies) over which we do not have control. Additionally, if you are logged into your social media account while visiting this Website, the social media plugin may allow the relevant social media platform to collect and link certain information to your social media account. Please note that your interactions with these plugins are governed by the privacy statement(s) of the third parties that provide them. We encourage you to review the relevant privacy statement(s) for additional information. 

Third-party providers

This Website contains cookies and/or similar technologies from third-party providers that help us understand how visitors access and use this Website as well as how this Website is performing. 

For example, we use Google Analytics, a web analytics service that sets a cookie that collects information about your use of this Website. To learn more about Google Analytics' information practices, please visit https://support.google.com/analytics/answer/6004245?hl=en. To learn more about opting out of Google Analytics across all websites, please visit https://tools.google.com/dlpage/gaoptout

Certain email communications from us may also include third-party cookies or similar technologies to track and report back to us the actions that you, as a recipient of the email, have taken (e.g., whether you have opened, forwarded, or deleted the email; whether you have clicked on the links contained within the email; etc.). We may combine information collected through these means with other information that we maintain about you in order to measure your interest in our products/solutions, services, events, and/or email communications/campaigns and tailor our interactions with you. For details on how to unsubscribe from our mailing list, please refer to the “Use of Your Information” section below. 

Additionally, we may enable third-party cookies and similar technologies to collect or receive information from this Website and elsewhere for use in advertising, including for the purposes of serving targeted advertisements and retargeting, conversion tracking (i.e., monitoring the actions taken after viewing or engaging with our advertisements), measuring the effectiveness of our advertisements, and making sure that you do not see the same advertisement repeatedly. These cookies and similar technologies may collect information about your browsing habits and online behavior, including across different browsers and devices that you use, in order to serve advertisements that may be of interest to you (so-called “interest-based advertising”). For example, a third party may use the fact that you visited this Website to place online advertisements for us on non-Nielsen websites. Likewise, a third party may use information about your use of this Website to help target non-Nielsen advertisements based on your online behavior and/or interests in general. Information collected generally includes information from your device (e.g., your operating system name and version, browser type and version, etc.) and information about the actions that you take on this Website (e.g., the pages that you visit, the date(s) and time(s) of your visit(s), etc.), In some cases, this information may be connected to other information about you. Please note that we are not responsible for practices by such third parties - such practices are subject to those companies’ own policies. 

You may opt out of interest-based advertising using the opt-out tools and consumer choice mechanisms provided by interest-based self-regulatory groups by following the links below. Additional details relating to the effect of opting out can also be found on these websites. 

http://optout.aboutads.info

http://optout.networkadvertising.org/?c=1

http://www.youronlinechoices.com/

Use of Your Information

We use your information for the purpose(s) for which it was collected or provided to us (as stated above in the “Collection of Your Information” section or at the point of collection) or as otherwise obvious from the context of collection. 

We may also use your information to:

  • operate and manage this Website and customize or personalize your user experience and the content that we deliver to you when you use this Website; 
  • operate and manage our IT and security systems, including to monitor such systems and identify and respond to security events; 
  • communicate with you about this Website, respond to your inquiries, process your requests, and/or update or validate the information that we hold about you; 
  • contact you with information about our business, products/solutions, and services, and events as well as other information that may be of interest to you (subject always to obtaining your prior opt-in consent to the extent required under applicable law); 
  • conduct research for quality assurance and product/solution and service development purposes; 
  • facilitate our day-to-day operations and financial management as well as any corporate transactions (e.g., a reorganization, merger, sale, joint venture, assignment, transfer, etc.);
  • prevent, investigate, take action regarding, or provide notice of fraud, unlawful/criminal activity and other misconduct; security/technical issues; or unauthorized access to/use of information, this Website, or our systems; 
  • protect the rights, property, operations, health, or safety of you, us, or others; 
  • enforce our agreements; comply with applicable laws and regulations; and establish, exercise, and/or defend our legal rights; and 
  • respond to subpoenas, court orders, or other legal process/requests and communications from law enforcement authorities or other government officials. 

In the event that we use your information for marketing purposes or to send you communications about our business, products/solutions, services, and/or events, please note that you may unsubscribe from our mailing list at any time by visiting the “Manage Subscriptions” page, contacting us at marketingeffectiveness.info@nielsen.com, or clicking the unsubscribe link in any of our communications to you. After you unsubscribe, we will not send you further communications. We may, however, continue to contact you to the extent necessary for the purpose of delivering any service(s) that you have requested. 

We will never use your personal information to advertise, promote, or market third-party goods or services to you. Additionally, we will not license, publish, or sell any personal information collected from or about you. 

Legal Basis for Processing Your Personal Information

Applicable law in your country of residence may require us to set out in this Privacy Statement the legal basis upon which we rely in order to process your personal information.

If you are based in the European Union (“EU”)/European Economic Area (“EEA”), we will process your personal information for the purposes outlined in this Privacy Statement based on one or more of the legal bases listed below, in compliance with the EU General Data Protection Regulation 2016/679 (the “GDPR”). 

Legitimate interests: We rely on our legitimate interests, provided that such interests shall not be overridden by your interests, fundamental rights, or freedoms. In particular, among other things, we may process your personal information in reliance on a legitimate interest in: (i) effectively and lawfully operating this Website as well as the operation of our business and day-to-day affairs; (ii) communicating relevant information to you; (iii) conducting research and producing analyses; (iv) effectively delivering, developing, and improving our products and services; (v) managing, maintaining, and operating our IT and security systems; (vi) adequately protecting, defending, and safeguarding our networks; (vii) evaluating business and other corporate transactions; (viii) managing and enhancing protection against fraud, spam, harassment, intellectual property infringement, and risks to which we are exposed (e.g., crime and security risks); (ix) complying with laws and regulations to which we are subject, including, where applicable, laws and regulations of countries other than your country of residence; and (x) meeting our obligations and enforcing our legal rights. 

Consent: From time to time, we may ask for your consent to process your personal information for certain specific purposes. We will only rely on this legal basis in relation to processing that is entirely voluntary (i.e., not necessary or obligatory). 

Compliance with legal obligations: We may process your personal information if necessary for us to comply with a legal obligation arising under applicable law to which we are subject. 

To the extent that we process any personal information relating to you that is considered “special” or “sensitive,” we will do so because either: (i) you have given us your explicit consent to carry out such processing; (ii) the processing is necessary for the establishment, exercise, or defense of legal claims; or (iii) you have made the information manifestly public. 

If you have any questions or concerns about the legal basis upon which we collect and use your personal information, please email us at privacy.department@nielsen.com

Disclosures and Transfers of Your Information

In connection with one or more of the purposes outlined above in the “Use of Your Information” section, your information may be disclosed to: 

  • other entities within the Nielsen group of companies;
  • third-party service providers, which may include providers of the following services (among others): website hosting, management, or support; data analysis or processing, data backup; data security and storage, and solution/product development (subject to binding contractual obligations of confidentiality and security); 
  • relevant third parties as part of a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding);
  • competent governmental and public authorities, in each case to comply with legal or regulatory obligations or requests or for the purposes of reporting any actual or suspected breach of applicable law; and 
  • other third parties as we believe necessary (e.g., in order to protect the rights, property, operations, health, or safety of you, us, or others) or appropriate for legal purposes (e.g., in connection with claims, disputes, or litigation or in order to enforce our legal rights). 

The disclosures described above may result in the transfer of your personal information to countries or regions with data protection or privacy laws and regulations that differ from those in your country of residence. By providing us with your personal information and/or using this Website, you are acknowledging that your personal information may be transferred to countries or regions outside of your country of residence. In cases where your personal information is transferred outside of your country of residence, we will ensure that there are adequate safeguards in place to protect your personal information. 

Additional information for individuals based in the EU/EEA

If you are based in the EU/EEA and your personal information will be transferred to a country that has not been recognized by the European Commission as providing an adequate level of data protection, the safeguards put in place by us might include a data transfer agreement with the recipient based on standard contractual clauses approved by the European Commission for transfers of personal information to countries not providing an adequate level of data protection. Alternatively, in certain circumstances, we may transfer your personal information on the basis of an applicable derogation or exemption. For further details relating to the transfers described above and the adequate safeguards used with respect to such transfers, please email us at privacy.department@nielsen.com

Minors

We understand the importance of protecting minors, especially in the online environment. This Website is not designed for or intentionally targeted at minors under the age of eighteen (18), and we do not intend to collect or maintain personal information relating to anyone under the age of eighteen (18). If we become aware that we have collected personal information relating to a minor, we will take reasonable steps to delete it.  

Information Security

We have in place reasonable organizational, technical, and administrative measures that are designed to protect your information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction while it is under our control. However, please be aware that the storage and transfer of information cannot always be one-hundred percent secure. 

Information Retention

We will retain your information in a form that permits identification only for as long as necessary for the fulfillment of the purposes set out in this Privacy Statement, unless a longer retention period is required under applicable law or is necessary in order to resolve disputes, protect our legal rights, or otherwise comply with our legal or professional obligations. 

Your Choices and Legal Rights

You have choices about how your personal information is handled. As noted in the “Use of Your Information” section above, if you no longer wish to receive communications from us about our business, products/solutions, services, and/or events, you can unsubscribe from our mailing list at any time. 

We are also committed to providing you with reasonable access to your personal information and the ability to review and limit our use of such information in accordance with applicable law. Specifically, subject to applicable law, you may have the right to:

  • request confirmation as to whether or not we are processing any of your personal information;
  • request access to or copies of your personal information; 
  • request that we update or correct your personal information (e.g., if it is inaccurate or incomplete); 
  • propose restrictions on the ways in which we use your personal information (e.g., if we have no legal right to keep using it) or limit our use of your personal information (e.g., if your personal information is inaccurate or unlawfully held);
  • object to our processing of your personal information;
  • withdraw the consent that you have given us to process your personal information (where we process your personal information on the basis of your consent);
  • request that your personal information be transferred to another organization in a structured, commonly used, and machine-readable format (to the extent applicable);
  • request that we delete your personal information; and 
  • lodge a complaint with the appropriate data protection or privacy authority regarding our processing of your personal information. 

If you are interested in exercising one or more of the rights described above, please contact us at privacy.department@nielsen.com. Because we want to avoid taking action regarding your personal information at the direction of someone other than you, please note that we may request information verifying your identity before we can give effect to these rights. 

Additional information for individuals based in the EU/EEA

If you have questions or concerns about our collection or use of your personal information, you can contact our EU Data Protection Officer at privacy.department@nielsen.com.

If you are unsatisfied with the way in which we have handled your personal information or any privacy query or request that you have raised to us, as noted above, you have a right to complain to the Data Protection Authority (“DPA”) in your country of residence or the country in which the issue that is the subject of your complaint occurred. To find the contact details of the appropriate DPA, please visit https://edpb.europa.eu/about-edpb/board/members_en.

Special Notice to California Residents

If you are a resident of the state of California, you are entitled to request information regarding the disclosure of your personal information to third parties for direct marketing purposes. Please note that we do not share your personal information with non-affiliated third parties for such purposes. 

Honoring Do-Not-Track Browser Signals

“Do Not Track” (“DNT”) is a privacy preference that you can set in your web browser to send a message to a website operator requesting not to be tracked. At this time, this Website does not respond to DNT or similar signals. For more information about DNT, please visit https://allaboutdnt.com/

Updates to this Privacy Statement

We may update and make changes to this Privacy Statement from time to time in light of changing business practices, technology, and/or legal requirements. When we make changes to this Privacy Statement, we will amend the “Last Revised” date at the top of this page and such modified or amended version of this Privacy Statement shall be effective as to you and your information as of that revision date. 

The most current version of this Privacy Statement will always be available here. We encourage you to review this Privacy Statement periodically to remain informed about how we use and protect your information. 

Contact Us

If you have any questions, comments, or concerns about this Privacy Statement or our information handling practices, please email us at privacy.department@nielsen.com or write us at one of the addresses below. 

If you are based in the EU/EEA, please write us at:

Nielsen
Oxford Business Park South
John Smith Drive
Oxford OX4 2WB
UK
Attn.: Legal Dept.

If you are based in any country outside of the EU/EEA, please write us at:

Nielsen
85 Broad Street
New York, NY 10004
USA
Attn.: Legal Dept. 

 

Services Privacy Notice

Last Updated: September 25, 2018

About Visual IQ

Visual IQ, a division of Nielsen Holdings (“VIQ”, “we”, “us”, and “our”), is the world’s leading provider of marketing intelligence that combines people-based insights with tactical marketing performance. We provide analytics and attribution information to companies, advertisers, and publishers to help them understand the factors that contribute to marketing effectiveness. To learn more about Nielsen Holdings’ privacy practices, click here. To learn more about Nielsen’s family of companies, click here.

Scope

VIQ is committed to protecting the privacy of individuals from whom we collect personal data. This Privacy Notice (“Notice”) applies to personal data we collect on www.visualiq.com (“Website”) and other websites and applications where we provide our products and services (“Services”) to customers. Your use of the Website is also subject to Our Terms of Use.

WE ENCOURAGE YOU TO READ THIS NOTICE AND THE TERMS OF USE IN FULL TO UNDERSTAND OUR PRIVACY PRACTICES BEFORE USING OUR WEBSITE, PRODUCTS, AND SERVICES. BY USING OUR WEBSITE, PRODUCTS, AND SERVICES, YOU ACKNOWLEDGE AND AGREE TO THE PRACTICES DESCRIBED IN THIS PRIVACY NOTICE.

Notice updates

We periodically review and update this Notice to reflect current technologies, new business practices, or changes in legal circumstances. We encourage you to review this Notice each time you visit our Website and use our Services. If we are going to use personal data in a manner that is materially different from that stated at the time of collection or make any material changes in our privacy practices, we will notify you by posting those changes through a prominent notice on our Website. If you do not agree to the changes made to this Notice, we recommend that you stop using our Website and Services.

How we collection information

When you visit our Website or use our Services, we collect personal data about you, your device(s), and your browsing activities. We collect personal data in different ways and from different sources:

  • Cookies and other tracking technologies – We use cookies and other tracking technologies to collect and store data about you. Here is a list of tracking technologies we use to collect and store data about you:
    • Pixels – Blocks of code to track your browsing behavior and your navigation on the Website or mobile apps using our Services.
    • Advertising IDs – Standard non-permanent device identifiers provided by mobile operating systems for the purpose of serving and understanding advertising effectiveness, including the Advertising Identifier (“IDFA”) for iOS and Android Advertising ID for Android.
    • Software Development Kits (“SDKs”) – Blocks of code similar to pixels, embedded in applications that allow VIQ to track certain data related to your use of the Website and mobile apps using our Services.
  • Server to server synchronization – We may synchronize identifiers described above with those of third parties to collect data about you. We use the synchronized data to help our clients associate it with their known users.
  • Across websites and mobile applications – We collect data about you and your activities across multiple websites and mobile applications through our integrations with clients’ websites and media campaigns. This helps our clients to better understand the effectiveness of their advertising campaigns.
  • Across devices – We collect data about you and your activities across multiple websites and mobile applications using technology that establishes connections among related devices, such as smartphones, tablets, and computers. This information helps our clients with attribution, advertising analytics, and reporting.
  • Data partners – We obtain demographic and inferred interest data from other third parties to supplement our attribution Services.
  • User submitted data – When you use our Services, we collect personal data that you directly provide to Us.

Types of personal data collected on this Website

We collect the following types of data about you and your activities when you browse our Website:

  • Device data – Device type, operating system, phone carrier, push notification tokens, user name/password, and hardware or operating system device identifiers (e.g. IDFA for iOS, Android ID for Android, and Google Ad IDs). We collect this data automatically when you use our Website. This data is not mandatory. We need to collect this data to make our Website easier to navigate and to conduct audits and troubleshooting activities.
  • IP address – This also includes data that can be derived from IP address, such as your general location, regional demographic, ISP or network provider, or your data connection information. We collect this data automatically when you use our Website. This data is not mandatory. We need to collect this data to make our Website easier to navigate and to conduct audits and troubleshooting activities.
  • Geolocation data – Your location data includes city, country, zip code, and geographic coordinates depending on whether you have enabled location services on your device. We collect this data automatically when you use our Website. This data is not mandatory. We collect your geolocation only when you consent to location services. We need to collect this data to improve our Website functionality.
  • Browsing data – Web pages visited, operating system, date/time stamp, clickstream data, unique visitations, type of browser used, and other session-based activities from actions you take and features you use on your devices. We collect this data automatically when you use our Website. This data is not mandatory. We need to collect this data to improve our Website functionality.
  • Cookie IDs – VIQ cookie ID, mobile advertising IDs, and third-party user IDs. We collect this data automatically when you use our Website. This data is not mandatory. We need to collect this data to analyze trends, administer the Websites, track users’ movements around our digital properties, serve advertisements, and gather demographic data about our user base as a whole.

We collect the following personal data directly from you:

  • Contact data – When you use our Website, you may request a VIQ demo. If you do so, you will be required to provide us your name, email address, phone number, job title, company name, type of organization, and your company’s total ad spend. This information is mandatory to show you a requested demo.
  • Log-in data – When you use our Services, we will create an online account for you. You can login into your account using our Website. In order to log in, we will require you to provide your user name and password. This data is mandatory to log you in and to verify your identity, account, and safety and security of your transactions.
  • Employment data (for Job Applicants only) – When you decide to apply for a job with VIQ, we will require you to provide your name, email address, physical address, phone number, resume, desired salary, resume, and other data you may choose to provide. This data is mandatory to process your employment application.

How we use the personal data collected on our Website

We collect data from you and about you when you visit our Website in order to:

  • Deliver content – We use data about you to deliver Website content.
  • Personalize and improve our Website – We use data about you to analyze how you use our Website, develop new products and services, and improve Website’s functionality, quality, and overall user experience.
  • Communicate with you – We use data about you to send transactional and marketing communications about new features, products or services, and other items that may be of interest to you. This includes sending email and postal mail marketing communications to provide product announcements and marketing updates.

Legal Basis for processing the personal data collected on our Website

We collect, use, and store data about you according to applicable law and with transparency and fairness. When administering the Website, VIQ acts as a data controller relying on the following legal basis to collect and process personal data about you:

  • Legitimate business interests – We use personal data about you for our legitimate business interests to improve our Website, to deliver Website content, and to optimize your user experience. Consistent with our legitimate business interests and any choices that we offer or consents that may be required under applicable laws and regulations, we may use personal data, your browsing history, and technical data for direct marketing.
  • Consent – Where appropriate or legally required, we use personal data about you subject to your consent. For example, we rely on your consent for email and postal mail marketing communication and geolocation collection practices.
  • Compliance with laws – We may also use personal data about you:
    • As required by law, such as to comply with a subpoena or similar legal process
    • When we believe in good faith that disclosure is necessary to protect our rights or property, protect your health and safety or the health and safety of others, investigate fraud, or respond to a government request
    • If we are involved in a merger, acquisition, or sale of all or a portion of its assets

Types of personal data collected to provide Services

The Services we provide involve VIQ placing pixels or tags on publisher websites or within online advertisements. These pixels and tags collect data relating to how consumers interact and respond to various advertisements across different communication channels (e.g. mobile devices, laptops).

We collect various data about individuals to provide and deliver Services to our clients and Website users. We collect this data automatically when you browse our Website, other websites, and applications where we provide our Services to VIQ customers. We collect the following types of data about you:

  • Device data – Device type, operating system, phone carrier, push notification tokens, user name/password, and hardware or operating system device identifiers (e.g. IDFA for iOS, Android ID for Android, and Google Ad IDs). We collect this data automatically when you use our Website. This data is not mandatory. We collect this data to make our Website easier to navigate and to conduct audits and troubleshooting activities.
  • IP address – This also includes data that can be derived from an IP address, such as your general location, regional demographic, ISP or network provider, or your data connection information. We collect this data automatically when you use our Website. This data is not mandatory. We collect this data to make our Website easier to navigate and to conduct audits and troubleshooting activities.
  • Geolocation data – Your location data includes city, country, zip code, and geographic coordinates depending on whether you have enabled location services on your device. We collect this data automatically when you use our Website. This data is not mandatory. We collect your geolocation only when you consent to location services. We collect this data to improve our Website functionality.
  • Browsing data – Web pages visited, operating system, date/time stamp, clickstream data, unique visitations, type of browser used, and other session-based activities from actions you take and features you use on your devices. We collect this data automatically when you use our Website. This data is not mandatory. We collect this data to improve our Website functionality.
  • Cookie IDs – VIQ cookie ID, mobile advertising IDs, and third-party user IDs. We collect this data automatically when you use our Website. This data is not mandatory. We collect this data to analyze trends, administer the Websites, track users’ movements around our digital properties, serve advertisements, and gather demographic data about our user base as a whole.

We collect the following personal data directly from you:

  • Contact data – When you use our Services, you are required to sign up for an account with us. During the account sign up process, you must provide us your name, company name, professional business title/role, email address, business postal address, and phone number. This data is mandatory to create your account with us and use our Services. We use this data to log you in and to verify your identity, account, and safety and security of your transactions.

How we use the personal data collected to provide Services

We collect data from you and about you across multiple websites or mobile applications in order to:

  • Provide Services for clients – We use data about you to provide Services that allow our clients to better understand the effectiveness of their advertising campaigns.
  • Personalize and improve our Services – We use data about you to analyze how you use our Services, develop new products and services, and improve functionality, quality, and user experience.
  • Communicate with you – We use data about you to send transactional and marketing communications about new features, products or services, and other items that may be of interest to you. This includes sending email and postal mail marketing communications to provide product announcements and marketing updates.

Legal Basis for processing the personal data to provide Services

We collect, use, and store data about you according to applicable law and with transparency and fairness. The legal basis for processing depends on the Services you use and how you use them. When we provide our Services, VIQ acts as a data processor relying on the following legal basis to collect and process personal data about you:

  • Performance of contract – We use personal data about you to enter into a contract with you or to perform a contract that you have with us. For example, when you express interest in our Services, we will use your business contact data to respond to your requests and provide you with requested Services.
  • Legitimate business interests – We use personal data about you for our legitimate business interests to improve our Services. Consistent with our legitimate business interests and any choices that we offer or consents that may be required under applicable laws and regulations, we may use personal data, your browsing history, and technical data for direct marketing.
  • Consent – Where appropriate or legally required, we use personal data about you subject to your consent. For example, we rely on your consent for email and postal mail marketing communication and geolocation collection practices.
  • Compliance with laws – We may also use personal data about you:
    • As required by law, such as to comply with a subpoena or similar legal process
    • When we believe in good faith that disclosure is necessary to protect our rights or property, protect your health and safety or the health and safety of others, investigate fraud, or respond to a government request
    • If we are involved in a merger, acquisition, or sale of all or a portion of its assets

Information that we share with third parties

  • Service providers - We may share data about you with third parties who provide services on our behalf to help with our business. These companies are authorized to use personal data about you only as necessary to provide these services to us. These services may include fulfilling orders or purchases, payment processing, validating contact data, sending marketing communications, and providing cloud infrastructure.
  • Public authorities - In certain situations, we may be required to disclose personal data aboutyou in response to lawful requests by public authorities, including national security and local law enforcement. We may also disclose personal data about you to:
    • Comply with a subpoena or other legal process requests
    • Protect our rights
    • Protect your safety or the safety of others
    • Investigate fraud
    • Respond to a goverment request
  • Change of ownership - If VIQ is involved in a merger, acquisition, dissolution, or sale of all or a portion of its assets, we reserve the right to transfer your personal data. You will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your personal data and any choices you may have. 

Cookies and other tracking technologies

We and our service providers may use cookies and other tracking technologies to:

  • Administer the Website
  • Enhance user experience
  • Analyze Website and Services usage and trends
  • Track users’ movements around the Website
  • Gather demographic data about users
  • Deliver advertisements
  • Perform analytics and marketing integration

Here are the types of cookies and other tracking technologies we and our service providers use:

  • Session and persistent: We and our service providers use session and persistent cookies. Session cookies exist only during one session. They disappear when you close your browser, restart, or turn off your device. Persistent cookies remain on your device after you close your browser, restart, or turn off your device.
  • Transactional and functional:
    • Server Logs: We and our service providers use cookies and other tracking technologies (i.e., scripts, tags) to collect and store your IP address, IMEI device number, pixels, and device data in server logs to support the functionality of the Website and provide information to you that is relevant and error free.
    • Device Identifiers: When you access the Website through a mobile device, we and our service providers may access, collect, monitor and/or remotely store such device identifiers as “universally unique identifiers (UUID)”. These are small data files stored on or associated with your device. This may be used to help you log in faster and enhance your navigation of the Website.
    • Transaction Identifiers: When you use the Website, we and our service providers may access, collect, or store transaction identifiers, an internal identification number that we assign to our customers. This help us understand and review your transactions.
  • Marketing and advertising: We and our service providers may use cookies and other tracking technologies to market products or services, monitor which ads have been served to your browser, which webpages you were viewing when such ads were delivered, and provide you advertising based on your browsing activities and interests.
  • Analytics and integration: We and our service providers use third party analytics and marketing integration services such as Marketo, Facebook, and LinkedIn to track and optimize our Website performance and marketing activities.

For the full list of cookies, tracking technologies, and third parties, please refer to the chart below.

Social media features and widgets

We use social media features, including the Facebook Like button and widgets, such as the Share button or similar interactive mini-programs that run on our Website. These features may collect your IP address and other personal data including which page you are visiting on our site and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. Your interactions with these Features are governed by the privacy policy of the company providing it. For more information on the technologies used by these social networks, please refer to their specific privacy notices listed below:

If you provide us your personal data, we may use it to interact with you on these social networks. Our interactions with you would also be subject to that social media network’s privacy notice, terms of use, and your consent as appropriate.

Data privacy rights

VIQ’s Clients and Prospects

If you are a VIQ client or prospect, you may access, correct, or request deletion of your personal data. If your business contact information changes, or if you would like to modify or remove your details, or to exercise your other rights, please contact your Client Services representative or contact us using the information described below.

VIQ respects and acknowledges that individuals frequently desire to access their personal data or make other requests regarding their personal data rights. However, VIQ has no direct relationship with the individuals whose personal data we process on behalf of our clients. An individual who seeks to:

  • Access their personal data
  • Correct or amend their personal data
  • Restrict or object to processing of their personal data
  • Delete their personal data
  • Exercise a right of portability

should direct their query to the respective VIQ clients. If requested by a client to provide assistance with such requests, VIQ will respond within 30 days.

If you have any questions about VIQ’s data collection practices, please contact us using the information described below. For questions about how we assist VIQ’s clients with individuals’ data subject requests under the EU General Data Protection Regulation, please email us at privacy.department@nielsen.com.

VIQ Website

When administering the Website, VIQ acts as a data controller. In this situation, depending on a country where you are located, you may have the following rights:

  • A right to lodge a complaint with the supervisory authority, if our Website’s data collection practices do not comply with the laws and regulations.
  • A right of access to personal data we collect about you on this Website. We may charge a reasonable, administrative fee, if further copies of personal data are requested.
  • A right to rectify inaccuracies in personal data we collect about you on this Website.
  • A right to object to specific types of processing, such as direct marketing, processing based on legitimate interests or performance of a task in the public interest/exercise of official authority, and processing for research or statistical purposes.
  • A right to have personal data we collect about you on this Website ‘erased’ or restrict processing of such data.
  • A right to withdraw consent for future processing of personal data about you that we collected on this Website.
Email opt out
  • From time to time, we send marketing emails. You can choose to opt-out of marketing emails by following the unsubscribe instructions included in the email. Withdrawing consent will not affect the lawfulness of consent-based processing before consent was withdrawn.
  • From time to time, we send transactional emails notifying you about your payments, information about changes to our products and services, and other disclosures required by law. You may not opt-out of such transactional messages.
Postal mail opt out
  • From time to time, we send postal mail marketing communications. You can choose to opt-out of postal mail marketing by contacting us at privacy.department@nielsen.com.
Cookie opt out

VIQ receives data about individuals from VIQ’s own pixel technology.

  • You can opt out of VIQ’s data collection using pixel technology by following this link: https://t.myvisualiq.net/opt-out

    Note: We store your opt-out preference on web browsers in a cookie. If you delete your cookies, this will remove our ability to recall that you have chosen to opt-out of data collection, and you will be effectively opted back in. You may also block cookies entirely by configuring your browser settings. Blocking cookies entirely may cause some websites to work incorrectly.

We honor any modifications you make to your mobile device operating system settings. To opt-out of data collection via your mobile device operating system:

  • Select “Limit Ad Tracking” on Apple iOS or “Opt-out of interest-based ads” on Google Android. Doing so will delete your current Ad ID from your device and replace it with a new one.
  • You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our Website and/or Services.

You can control the use of other cookies at the individual browser level. Each browser provides different mechanisms for managing cookies. Look at your browser’s help menu to determine the best way to modify your browser’s cookie storage. For more information about how to control or delete cookies, visit www.aboutcookies.org.

Third party opt out

VIQ receives data about individuals from data collected by third parties. VIQ cannot read cookies from those data sources and cannot directly opt you out of data collection. However, VIQ will honor any opt-outs provided by those third parties. To opt-out of data collection by third party data providers, please visit their respective web pages.

To learn more about how you can exercise your choices with respect to other companies’ collection and use of data for purposes of interest-based advertising, please visit http://www.aboutads.info/choices.

"Do Not Track" signals

We do not support “Do Not Track” browser settings and we do not currently participate in any “Do Not Track” frameworks.

Third party websites

This Website may contain links to third party Websites. We are not responsible for the privacy practices or the content of these third-party websites. We encourage our users to be aware when they leave our Website and to read the privacy notices of third party websites prior to use.

Data transfers

In the course of providing our Services, we may transfer, store, and process data that we collect about you to servers and databases located outside of your home country. As a result, your Personal Data may be transferred to countries or regions without data protection or privacy laws similar to those in effect in your home country. In such cases, we transfer data in compliance with applicable laws and will ensure that there are adequate safeguards in place to protect your personal data. For further details about these transfers and the safeguards that we use to facilitate such transfers, please contact us.

Security

Safeguarding the personal data about you is important to VIQ. Personal data is maintained in a secure environment, and our team of security professionals continually monitors our web interface touch-points to detect and thwart any attempts at unwanted intrusion. VIQ takes reasonable and appropriate security measures to protect against loss, misuse and unauthorized access, alteration, disclosure, or destruction of information.

We take commercially reasonable steps to ensure the ongoing confidentiality, integrity, availability, and resilience of our systems and Services processing personal data.

Data retention

We retain user data collected on this Website and for our Services as long as necessary to fulfill our business purposes. Aggregated data that is not stored at the individual user level may be held indefinitely.

Children's information

We do not knowingly collect personal data from or provide any Services to children under the age of 13.

Contact us

If you have any comments or questions regarding this Privacy Notice, or wish to contact our EU Data Protection Officer please contact us. You can also send us a letter at the following addresses:

From EU Countries:

Attn: Legal Dept.
Nielsen
Nielsen House
London Road
Oxford QX3 9RX
UK

From Other Countries:

Nielsen
85 Broad Street
New York, NY 10004
USA

Privacy questions can also be submitted by email to: privacy.department@nielsen.com.

Cookies, Other Tracking Technologies, Third Parties - Chart

Cookies and Tracking Technologies
Name Description Type
Marketo Marketo Marketing automation tool and database that passes to Salesforce once qualified as a sales lead. It is also used for analytics. To view privacy practices: https://documents.marketo.com/legal/privacy/. Marketing/Advertising/Analytics
AddThis Social sharing icons on individual article pages. To view privacy practices: http://www.addthis.com/privacy. Marketing/Advertising
AdWords Remarketing Tracks website conversions back to acquisition source. To view privacy practices: https://support.google.com/adwords/answer/2476688?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en. Marketing/Advertising
Facebook Pixel Tracks website conversions back to acquisition source. To view privacy practices: https://www.facebook.com/business/learn/facebook-ads-pixel. Marketing/Advertising
Bing Conversion Pixel Tracks website conversions back to acquisition source. To view privacy practices: https://privacy.microsoft.com/en-us/privacystatement Marketing/Advertising
LinkedIn Insight Tag Tracks website conversions back to acquisition source. To view privacy practices: https://www.linkedin.com/help/lms/answer/65521/the-linkedin-insight-tag-frequently-asked-questions?lang=en. Marketing/Advertising
     
Third Parties
Name Description Type
Data.com Prospecting tool used to collect company profiles, business contacts, and email addresses. To view privacy practices: http://www.data.com. Marketing/Advertising
Datanyze Technographic provider, used for enhancing technology data on prospect database. To view privacy practices: https://www.datanyze.com. Marketing/Advertising
Winmo Prospecting tool used to collect company profiles, business contacts, and email addresses. To view privacy practices: https://www.winmo.com. Marketing/Advertising
Dun & Bradstreet Data enhancer used for collecting financial information on prospect companies. To view privacy practices: http://www.dnb.com. Marketing/Advertising
LinkedIn Sales Navigator Prospecting tool used to collect company profiles, business contacts, and email addresses. To view privacy practices: https://business.linkedin.com/sales-solutions/sales-navigator. Marketing/Advertising