About Us

At Nielsen, we help you uncover your most effective strategies and tactics in every area of investment.

About Nielsen Marketing Effectiveness

At Nielsen, we help marketers in all industries accurately demonstrate and optimize their impact on the business. Our industry-leading solutions help you dramatically improve the efficiency and return on investment for every type of marketing spend across channels, business units, products and markets.

See what makes our performance measurement solutions superior to others.

Our Mission

We understand marketers. When it comes to maximizing results, we know your primary challenges are understanding past performance and driving better outcomes.

With today’s marketing and media landscape, it’s harder than ever. We don’t just measure huge pools of data; we make sense of it.You get the insights you need to make smarter marketing investments.

We promise to:

  • Provide holistic measurement solutions that deliver the speed, precision, accuracy and foresight to support any marketing decision.
  • Improve lift and ROI across all marketing investments.
  • Deliver simple, easy-to-use and indispensable solutions for measuring and optimizing response at the level consumers are engaged.
  • Deliver extraordinary value to our customers, employees and partners.
  • Ensure the expertise and values of our team help you succeed.

Maximize your marketing effectiveness

See how some of the world's largest, most successful and most demanding brands and agencies use Nielsen’s Marketing Effectiveness solutions to optimize performance.

News & Events

Whether you work for a brand or an agency, as a marketing executive, practitioner or learner, we're here to keep you updated on the latest trends.

Learn from Nielsen executives quoted in business and trade press and speaking at leading marketing industry events. Find press releases with our latest news and marketplace trends.

Performance Insider Blog

The Performance Insider Blog keeps you up-to-date on the latest marketing news, trends and insight.

Any Questions? We're Here to Help.

We are committed to your success.