NIELSEN’S MARKETING EFFECTIVENESS MEASUREMENT SOLUTIONS

THE RIGHT PERFORMANCE INSIGHTS FOR EVERY MARKETING ROLE

CMOs, brand managers and channel owners: get the performance insights you need to make the right decisions, at exactly the right time. Nielsen’s marketing performance measurement solutions deliver the intelligence you need to elevate marketing’s impact on the business with unmatched speed, data access and channel coverage. Improve strategic planning and optimize tactics with data-driven insights. Create the best experiences for your customers and drive the greatest returns for your business with measurement that is accurate and actionable.

WHAT'S YOUR MARKETING CHALLENGE?

Good marketing is incredibly complex. Don’t waste your budget by investing in channels and tactics that don’t drive outcomes for your business. Let us show you how we can help.

My challenge is

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OUR SOLUTIONS

True marketing effectiveness doesn’t have to feel out of reach. Our holistic approach to marketing measurement can reveal your most effective strategies and tactics in every area of investment.

MARKETING MIX MODELING

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Make smarter strategic investments across all channels

CAMPAIGN LIFT

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Quickly understand the impact of specific campaigns and tactics

NIELSEN ATTRIBUTION

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Make tactical optimizations to in-flight campaigns

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