25% OF MARKETING SPEND IS WASTED ON INEFFECTIVE DIGITAL TACTICS ALONE.*
Can you prove the value of your marketing? Learn how you can maximize effectiveness in every area of investment.
CAN YOU PROVE THE VALUE OF YOUR MEDIA CAMPAIGNS?
Learn how you can make a direct connection between your advertising efforts and actual sales with Nielsen Campaign Lift.
Understand the 'what, why & what next' behind your marketing.
Learn how Nielsen’s Marketing Mix Modeling solution can help you improve the efficiency and ROI of all your marketing investments.
UNTANGLING ATTRIBUTION’S WEB OF CONFUSION
Cut through the hype and see which measurement approach is right for you.
NIELSEN’S MARKETING EFFECTIVENESS MEASUREMENT SOLUTIONS
THE RIGHT PERFORMANCE INSIGHTS FOR EVERY MARKETING ROLE
CMOs, brand managers and channel owners: get the performance insights you need to make the right decisions, at exactly the right time. Nielsen’s marketing performance measurement solutions deliver the intelligence you need to elevate marketing’s impact on the business with unmatched speed, data access and channel coverage. Improve strategic planning and optimize tactics with data-driven insights. Create the best experiences for your customers and drive the greatest returns for your business with measurement that is accurate and actionable.
WHAT'S YOUR MARKETING CHALLENGE?
Good marketing is incredibly complex. Don’t waste your budget by investing in channels and tactics that don’t drive outcomes for your business. Let us show you how we can help.
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True marketing effectiveness doesn’t have to feel out of reach. Our holistic approach to marketing measurement can reveal your most effective strategies and tactics in every area of investment.
MARKETING MIX MODELING
Make smarter strategic investments across all channels
Quickly understand the impact of specific campaigns and tactics
Make tactical optimizations to in-flight campaigns